Writing a job advertisement is not an easy task. Whether you are opting for an online job posting or choosing to opt for any other media, writing a killer job posting has to be carried out very carefully. There are certain aspects that one needs to take into consideration and keep in mind before taking the plunge with a proper job advertisement.
There’s nothing worse than writing an ad for a position you are hoping to fill, posting it online or even running it in a local paper (yes … believe it or not this does still happen!) and then either not receiving any responses at all, or perhaps worse still, being inundated with applications from people who are completely not suitable for the role.
Improving the quality (as opposed to quantity) of your response starts by having a well-written advertisement (often the first impression a candidate has of your organisation) that is really going to target the appropriate audience. So, what are the things that one needs to keep in mind before considering writing a job advertisement? Take a look at the following paragraphs:
#1. A Catchy Job Title
The first thing to creating good job advertisement is writing a catchy job title. When a job advertisement has a catchy job title, it becomes much easier for the employer. This is because, a catchy job title attracts the attention of the attention of the jobseeker faster and motivates them to take action faster.
#2. Be Specific about the Job Title
Another thing about job advertisement is, being very specific and particular about the job title. The more specific you are, the better it is for the job candidates to understand your requirement. You can use bullet points, it will make the job ad look more appealing to the candidates. Also, try and mention the salary range of the job. This will make it all the more interesting to job candidates.
#3. Avoid Exaggeration
Avoid exaggeration at any cost. When a job sounds too good to be true, it might eventually lose out on its appeal. Not only that, it can lead to attracting candidates who are gullible and probably non-performers. So, stick to reality and focus on what the job offers. When you offer realistic views, it actually becomes much easier to relate to them, and therefore attract responsible job candidates.
#4. Tell them about your company
Whether opting for online job posting or approaching any other media, do remember to explain about your company to the job candidates. Highlight some of the focus areas of your company and share them in your job advertisements. Point out some aspects like employee benefits that your company offers. This is how, you will be able to tap more candidates than before.
#5. Nail the short description
And finally, when it comes to online job ads in particular, you should be aware that on average four times as many people read the short description than actually click through to the ad itself. So put some effort into what you write … even if you only have 140 characters in which to say it.
After all you don’t just want people reading the snapshot. You actually want people to read your entire advertisement … and of course you then want the best candidates to press “Apply Now”.