These days, recruiters are getting more and more innovative in order to ensure strategic sourcing of job candidates. Needless to say that they are leveraging the power of social recruiting channels such as Facebook, Twitter and LinkedIn for tapping the best possible candidates.
But, as employers have you ever thought of strategic candidate sourcing via YouTube? Well, the video sharing site can actually do wonders in terms of strategic sourcing and help you develop a great pool of candidates.
So, how should you use YouTube for strategic sourcing? Here’s a look:
#1. Successful Sourcing
Successful candidate sourcing relies on a lot of things –your ability to find candidates in unlikely places. One of the best ways to do so via YouTube is by creating a great “sourcing honeypot”. This is one kind of a video that will appeal definitely appeal to your target audience and is designed to attract them to your YouTube channel so that it enables you to engage audiences further with additional content.
YouTube will even allow you to add links to your application process to the video and needless to say that this makes it much easier for someone to go ahead and take a next step, while your organization in fresh in their mind.
#2. Broadcasting your Company Culture
The next benefit in terms of leveraging the power of YouTube for strategic sourcing is the ability to broadcast your company culture directly. You can simply make videos and end up sharing them on YouTube. This way you can let individuals and prospective job candidates know what is your work culture and what are your employee benefits. This way you will be able to reach out to a large number of audiences and thus end up tapping some of the best candidates.
#3. Creative Hiring Campaigns
The next major benefit of strategic sourcing via YouTube is that, as an employer you can end up developing creative recruiting and hiring campaigns. Needless to say that these will be responsible for boosting your employer branding as well and thus ensure that you are able to tap the best possible candidates.
#4. Employee testimonials
Employee testimonials also turn out to be a great sourcing strategy. You can make videos of employee testimonials and upload them on company’s YouTube Channel. Employee testimonial videos can work wonders in terms of, creating a great impression about your company. Do remember to leverage the power of the same – that is employee testimonials.
Keeping in mind, the present day recruitment scenario it can be said that, YouTube must leverage the power of the same. If used properly, YouTube can end up help you tapping the best possible candidates.