Top 5 Ways to Source Candidates via Facebook

With nearly 2 billion active users every month, Facebook has become the central hub for social exchange today. Needless to say that recruiters and employers are also not far behind, leveraging the power of this mammoth social media channel. However, recruiters often end up making some or the other mistakes while choosing to hire via Facebook.


There are certain ways by which recruiters can leverage the power of Facebook for recruitment. Come what may, it is a proven fact that, these days, social media does pose as a great candidate sourcing technology for recruiters and therefore allow them to hire the best possible job candidates. However, how does one do it? How does one go about making the most of Facebook as a candidate sourcing technology?

The following paragraphs take a look at the best ways to source talent via Facebook. Take a look:

#1. Test and develop the graph search strategy

Facebook’s feed, the graph search strategy is one of the best things that recruiters must leverage in order to make good candidate sourcing. Released not so long ago, the graph search strategy lets employers and recruiters find candidates inside and outside their contact list. The tool covers basic search fields like location, current employer, work and education, but can also include more advanced filters such as searching based on liked pages, groups joined, and even places checked-in.

#2. Leverage the strength of your closest connections

The easiest thing a recruiter or an employer can do is leveraging the power of the closest connections that they have on Facebook. This kind of a prioritization really works wonders for employers as it helps map the reach of your existing and extended network, showing that if a candidate is just a one friend degree away. Recruiters must then rely on sound judgment on whether to send a direct friend request, reach out to the closest mutual friend for an introduction.

#3. Connect/Reconnect with your most connected friends

Candidate sourcing technology via Facebook can be done in a better fashion if one excels connecting or reconnecting with the maximum number of connected friends. You may begin to notice that same popular friend or that particular mutual friend is connected to the candidate whom you really want to hire. Needless to say that this will make it much easier for you to tap a potential candidate.

#4. Create a compelling company page on Facebook

Another important way to reach out to potential candidates via Facebook is by creating a good and compelling FB page for your company. It is a fact that of you are looking for candidates, bet, even they are looking for good employers. Therefore, design a company page that is optimized for search and this will eventually garner a lot of ‘views’ and ‘Likes’ from people, among whom you will also find your dream candidate.

#5. Create engaging and compelling content

Content also goes a long way in the form of candidate sourcing technology. Especially if you are looking towards recruiting via a social channel like Facebook, you need to focus on the content that you create. Make sure that you end up creating compelling and shareable content that has the power to engage audiences for a longer period of time.

Understand that opting for a good candidate sourcing technology, that will help you reach out to good candidates, is not an easy task. One has to know how to go about it, implement the correct strategies and therefore tap the best possible job candidate.






Top 3 Small Business Startup Ideas for the Indian Market in 2017


India is the next business flashpoint after China. While the current demonetization by government has created much hullaballoo, nonetheless investors and businessmen are still keen on taking chance in this growing economy and making profit out of it.

India has already made its mark as a startup nation and  PM Narendra Modi’s initiative of Startup India has further augmented business goals of young entrepreneurs. Small business startup ideas have received recognition and are being implemented with the right actions.

Small business concept.

In a country that boasts of a huge population (1.34 billion, as of Nov. 2016), it is but obvious that business, if conducted in the right path, are bound to succeed. Of late, while in the technology domain, several startups have mushroomed, (especially in the e-commerce segment), other small business startup ideas do succeed to a great extent.

Explained below are a few small business startup ideas for 2017. Take a look.

#1. Real Estate Consultant

Investment amount: INR 25000

ROI: 1-year minimum

While currency ban has its effects on the real estate sector, business is expected to bloom as usual in the following year. To begin with a small business idea of real estate, you have to have a sound knowledge of the sector, current price trends and other associated stuff, related to real estate. You can end up charging a commission of either 1% or 2% and accordingly receive the profits.

#2. Fitness Centre/Spa/Gymnasium

Investment amount: INR 1 lakh to INR 2 lakhs

ROI: 1 or 2 years

The way today’s world is changing, health has become a huge business for all. Digitization has led to people becoming more stagnant (spending hours on their iPhone or laptop) leading to various diseases. This is precisely the reason why we find more and more people are hitting gymnasium and spa these days. Moreover, with the passage of time, young Indians have become more health conscious which is another reason to hit the gym or visit a spa on a regular basis. So, opening up a fitness centre or a spa can actually be a good idea, if you are thinking about launching a new small business startup, launching a fitness centre, a spa or a gymnasium can be a good idea.

#3. Tutoring Services/ Coaching Classes

Investment amount: INR 5000 to INR 7000

ROI: 6 months

If teaching comes to you naturally, then you may consider starting your own business of tutoring services or coaching classes. This is probably one of the most convenient small business ideas and returns are huge, that too within a short period of time. The best part is, you can start off pretty young. Even when you are in college, you can choose to teach high-school kids and make a rock solid income out of it.

On the other hand, you can choose to launch a full-fledged business and provide coaching classes. The trick to success is of course your talent in teaching and once you have established a name for yourself, you can end up earning in lakhs and lakhs per month.

Other small business startup ideas, include starting a tiffin service business, opting for franchise and multi-level-marketing of products or even starting a small restaurant. If you have a concrete business model in mind and succeed in implementing them properly, chances are that, your business will reap lot of benefits.

Author Bio: A digital media strategist and a content marketer, Sampurna is passionate about writing and blogging. Working as a full-time professional writer for more than five years now, she has been lending her expertise to the online world by penning articles and blog posts on jobs and careers, HR tips and the recruitment industry. She also enjoys reading and travelling.