In 2016, we watched more and more recruiters realize that to hire the candidates they wanted, they couldn’t pray for a qualified pool of inbound applicants – they had to actively seek them out.
This is where the hard work begins. To convince top candidates to respond, you have to both differentiate your content and differentiate the places you source. Get creative, and you can engage candidates before and better than other recruiters.
Candidate sourcing strategy has definitely changed over time and social media is at its peak in this case. There are several social channels by which recruiters can choose to source candidates. While the professional networking site of LinkedIn happens to be the most popular candidate sourcing tool, in 2017, one needs to explore some more new tools as well. Let’s take a look at these.
Lippl allows you to quickly discover LinkedIn profiles that are out of your network, email@example.com email addresses, and find out if your prospective candidates have anything in common with your Facebook friends.
You can post a job for free in the Facebook Marketplace. The ad requires basic information such as location, job category, subcategory, title, why you need to fill this position, description and if you want to post your photo with the job posting or another image.
#3. Facebook Pages
Facebook company pages are possibly one of the best places for candidate sourcing. A lot of times, many of your followers can be up on Facebook and might follow you randomly. Needless to say that this will help you get a glimpse of the job candidates you are probably looking for. You never know, that you end up bumping into the right job candidate for the vacant position in your company.
BranchOut is yet another great platform sourcing candidate via social media. If you haven’t leveraged it till now, it’s time that you do it. Branch out allows you to turn Facebook into LinkedIn. It overlaps company information on top of users’ Facebook interface, which allows employers to search by job title, company, or by an individual’s name! BranchOut then shows relevant candidates based on your search criteria and your connections to those candidates. Because of its use of Facebook’s API, BranchOut claims it allows access to 800 million searchable profiles.
It might come as a surprise, but this photo-sharing app can actually do wonders in terms of sourcing job candidates. You can use the platform to give a potential idea to users as to how your brand looks like and how does it feel to work for the company. You can do that by sharing photographs of your team working or celebrating an event at the organization and other such things.
From the above information it can be concluded that there are several options in social recruiting tools that can enable proper candidate sourcing. If you are an employer, and are looking for a sourcing job candidates, then you must start leveraging the power of these social platforms.